Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA
Anthony Joshua: Betfred's boxer tweets broke betting rules, states ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred featuring Anthony Joshua have actually been prohibited for breaching betting marketing rules.
The Advertising Standards Authority (ASA) investigated the posts shared in March and April promoting a fight.
It stated Joshua was most likely to strongly attract under-18s - which is prohibited by brand-new betting ad rules.
Betfred, which declined claims Joshua attracted kids, called the choice "unjustified" and said it would require an independent review.
In 2015 the ASA, which manages marketing in the UK on TV, radio and online, updated its rules for promoting gambling., external
The brand-new standards specify that business can not appeal to under-18s "by reflecting or being related to youth culture".
Betfred's tweets included videos of Joshua discussing his diet, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin.
The company had argued boxing is an "adult-orientated sport" because its late-night matches are primarily streamed pay-per-view and can only be purchased by over-18s.
It likewise stated the 3 tweets weren't advertising however were "editorial" in nature.
The bookmakers did admit Joshua is extremely popular throughout social networks, with 29.3 m fans worldwide, however argued they were "overwhelmingly adult".
However, the ASA found about a countless Joshua's 15.7 m Instagram followers were registered as under-18, in addition to 82,000 of his fans on Snapchat.
The watchdog discovered this to be "a considerable number" suggesting Joshua was "of intrinsic strong appeal" to a young audience.
Anthony Joshua: Betfred's boxer tweets broke betting rules, states ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred featuring Anthony Joshua have actually been prohibited for breaching betting marketing rules.
The Advertising Standards Authority (ASA) investigated the posts shared in March and April promoting a fight.
It stated Joshua was most likely to strongly attract under-18s - which is prohibited by brand-new betting ad rules.
Betfred, which declined claims Joshua attracted kids, called the choice "unjustified" and said it would require an independent review.
In 2015 the ASA, which manages marketing in the UK on TV, radio and online, updated its rules for promoting gambling., external
The brand-new standards specify that business can not appeal to under-18s "by reflecting or being related to youth culture".
Betfred's tweets included videos of Joshua discussing his diet, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin.
The company had argued boxing is an "adult-orientated sport" because its late-night matches are primarily streamed pay-per-view and can only be purchased by over-18s.
It likewise stated the 3 tweets weren't advertising however were "editorial" in nature.
The bookmakers did admit Joshua is extremely popular throughout social networks, with 29.3 m fans worldwide, however argued they were "overwhelmingly adult".
However, the ASA found about a countless Joshua's 15.7 m Instagram followers were registered as under-18, in addition to 82,000 of his fans on Snapchat.
The watchdog discovered this to be "a considerable number" suggesting Joshua was "of intrinsic strong appeal" to a young audience.