Manchester United in Sponsorship Deal With Bwin
Manchester United in sponsorship deal with Bwin
16 August 2012
Manchester United has signed a three-year sponsorship handle sports betting business Bwin for an undisclosed quantity, making it the club's "main online video gaming and betting partner".
Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United floated its shares on the US stock exchange, raising $233m (₤ 150m), less than initially hoped.
The flotation values the club at more than $2.3 bn, making it among the most significant sports clubs worldwide.
Last month, the club signed a t-shirt sponsorship handle US automobile brand name Chevrolet which will begin in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's primary shirt sponsor.
'Great chance'
"As Europe's leading online sports wagering operator, football is fundamental to our long-term success, comprising roughly half of our total sports wagering income of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's moms and dad company, Bwin.party.
"Man Utd has 569 million followers outside of Europe, providing us with a fantastic opportunity to offer collectively created and innovative products in countries that do not yet permit real cash online sports wagering," he stated.
Manchester United has been managed given that 2005 by the Glazer family, the billionaire US sports investors who also own the Tampa Bay Buccaneers American football franchise.
About half of the $233m that the club raised from its flotation will go to paying off the club's financial obligations, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New york city, closing listed below their flotation rate of $14 for the very first time.
Manchester United
Link
Manchester United in sponsorship deal with Bwin
16 August 2012
Manchester United has signed a three-year sponsorship handle sports betting business Bwin for an undisclosed quantity, making it the club's "main online video gaming and betting partner".
Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United floated its shares on the US stock exchange, raising $233m (₤ 150m), less than initially hoped.
The flotation values the club at more than $2.3 bn, making it among the most significant sports clubs worldwide.
Last month, the club signed a t-shirt sponsorship handle US automobile brand name Chevrolet which will begin in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's primary shirt sponsor.
'Great chance'
"As Europe's leading online sports wagering operator, football is fundamental to our long-term success, comprising roughly half of our total sports wagering income of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's moms and dad company, Bwin.party.
"Man Utd has 569 million followers outside of Europe, providing us with a fantastic opportunity to offer collectively created and innovative products in countries that do not yet permit real cash online sports wagering," he stated.
Manchester United has been managed given that 2005 by the Glazer family, the billionaire US sports investors who also own the Tampa Bay Buccaneers American football franchise.
About half of the $233m that the club raised from its flotation will go to paying off the club's financial obligations, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New york city, closing listed below their flotation rate of $14 for the very first time.
Manchester United
Link