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On OnlyFans, subscribers pay for monthly access to feeds of creators’ videos - many of them sex videos, known as "collabs" - as well as pay-to-watch clips the "fans" can buy a la carte. Inside, a storyboard designer opens the day’s publishing plans for not just OnlyFans but all of their customer feeder sites - Facebook, Instagram, TikTok, And YouTube Twitter. Editors start splicing video into short looping clips, optimized for virality. And as one of the platform’s most popular creators, Adams runs her business like a machine.
Collabs are sent to paying fans. Brian Adam, Bryce’s longtime boyfriend (who, like Bryce, uses a stage name for privacy), stops at each employee’s desk to review the day’s assignments, vetoing any posts or captions that seem "cringe" or "off brand.
The fast-growing platform represents the creator economy at its most bluntly transactional, where sex is another unit of written content to monetize merely. In IN California - In the earlier days, the workers of Bryce Adams’s OnlyFans empire buzz in through a camera-wired security gate, roll up the winding driveway that cost $120,000 to pave and park outside Adams’s $2.5 million home-office-studio complex. A large American flag waves from a pole above their office door. So does a banner depicting Adams, in tight shorts, from behind.
On OnlyFans, subscribers pay for monthly access to feeds of creators’ videos - many of them sex videos, known as "collabs" - as well as pay-to-watch clips the "fans" can buy a la carte. Inside, a storyboard designer opens the day’s publishing plans for not just OnlyFans but all of their customer feeder sites - Facebook, Instagram, TikTok, And YouTube Twitter. Editors start splicing video into short looping clips, optimized for virality. And as one of the platform’s most popular creators, Adams runs her business like a machine.
Collabs are sent to paying fans. Brian Adam, Bryce’s longtime boyfriend (who, like Bryce, uses a stage name for privacy), stops at each employee’s desk to review the day’s assignments, vetoing any posts or captions that seem "cringe" or "off brand.