Sky Bet Extends English Football League Sponsorship Deal
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has extended its multi-million pound sponsorship offer with the English Football League until the summer season of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will try to discourage issue gambling through messaging on t-shirts, which clubs will benefit through more cash.
The offer, which deserves 10s of countless pounds, has remained in place considering that 2013.
Sky Bet stated it would be paying 20% more than it has done so far to extend the contract from 2019 to 2024.
This will make the 11-year deal one of the longest in expert sport, the company said.
The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering industry has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship offers with gambling companies.
However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from betting firms.
The money from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the income created to help them run their daily operations.
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has extended its multi-million pound sponsorship offer with the English Football League until the summer season of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will try to discourage issue gambling through messaging on t-shirts, which clubs will benefit through more cash.
The offer, which deserves 10s of countless pounds, has remained in place considering that 2013.
Sky Bet stated it would be paying 20% more than it has done so far to extend the contract from 2019 to 2024.
This will make the 11-year deal one of the longest in expert sport, the company said.
The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering industry has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship offers with gambling companies.
However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from betting firms.
The money from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the income created to help them run their daily operations.