Sky Bet Extends English Football League Sponsorship Deal
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the summer season of 2024.
The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to prevent problem gambling through messaging on t-shirts, which clubs will benefit through more cash.
The deal, which is worth tens of countless pounds, has been in location given that 2013.
Sky Bet stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
This will make the 11-year offer among the longest in expert sport, the firm said.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The betting industry has been under increasing examination from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship handle betting firms.
However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from betting firms.
The cash from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League utilized the profits generated to help them run their everyday operations.
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the summer season of 2024.
The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to prevent problem gambling through messaging on t-shirts, which clubs will benefit through more cash.
The deal, which is worth tens of countless pounds, has been in location given that 2013.
Sky Bet stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
This will make the 11-year offer among the longest in expert sport, the firm said.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The betting industry has been under increasing examination from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship handle betting firms.
However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from betting firms.
The cash from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League utilized the profits generated to help them run their everyday operations.