Successful PPC Approaches for the Saudi Market
Key approaches included:
* Consulting Saudi regional experts to determine genuine lookup habits
* Examining local competitors for search term strategies
* Developing a bilingual search term structure to capture every possible searchers
* Using regional linguistic differences instead of standard Arabic
Last week, a eatery manager in Riyadh complained that his venue wasn't appearing in Google searches despite being popular by customers. This is a frequent problem I observe with regional companies throughout the Kingdom.
These included:
* Prominent display of physical presence information
* Featuring of preferred payment methods like STC Pay
* Detailed exchange processes with Saudi applications
* Local assistance options
Using detailed analysis for a shopping business, we found that posts released between evening hours dramatically exceeded those released during traditional optimal periods, generating 143% greater interaction.
For a hotel client, we discovered that literal conversion of their international keywords produced highly unproductive investment. After executing a locally-focused keyword technique, their CPA reduced by seventy-three percent.
For a healthcare center in Jeddah, we increased their geographic discoveries by ninety-four percent by confirming their business information was perfectly consistent in both Arabic and English throughout all directories.
Key approaches included:
* Consulting Saudi regional experts to determine genuine lookup habits
* Examining local competitors for search term strategies
* Developing a bilingual search term structure to capture every possible searchers
* Using regional linguistic differences instead of standard Arabic
Last week, a eatery manager in Riyadh complained that his venue wasn't appearing in Google searches despite being popular by customers. This is a frequent problem I observe with regional companies throughout the Kingdom.
These included:
* Prominent display of physical presence information
* Featuring of preferred payment methods like STC Pay
* Detailed exchange processes with Saudi applications
* Local assistance options
Using detailed analysis for a shopping business, we found that posts released between evening hours dramatically exceeded those released during traditional optimal periods, generating 143% greater interaction.
For a hotel client, we discovered that literal conversion of their international keywords produced highly unproductive investment. After executing a locally-focused keyword technique, their CPA reduced by seventy-three percent.
For a healthcare center in Jeddah, we increased their geographic discoveries by ninety-four percent by confirming their business information was perfectly consistent in both Arabic and English throughout all directories.