Gambling: Tougher Brand-new Rules for 'Wager Now' Adverts
Gambling: Tougher new rules for 'wager now' adverts
14 February 2018
Gambling firms are to face harder brand-new advertising rules - including a restriction on telling clients to "bet now", the advertising watchdog has said.
The brand-new rules, which will restrict adverts throughout live events, objective to secure "vulnerable" bettors, the Committee of Advertising Practice stated.
CAP, which composes marketing guidelines, said the new standards will likewise target uncertain offers totally free bets.
It comes as betting company ElectraWorks was fined ₤ 350,000 for deceptive ads.
GVA, which owns ElectraWorks and brand names consisting of Foxy Bingo, stated the adverts have been withdrawn and all its deals have considering that abided by the guidelines.
Warning over bettors' 'VIP status'
Skin betting: 'Children as young as 11 introduced to betting'
Announcing the brand-new limitations, external, CAP said it will limit any adverts that motivate repeated play or irresponsibly recommend "risk totally free" deposits.
The updated guidelines, which will be used by the Advertising Standards Authority in its decisions on complaints, will also ban adverts that play on clients' monetary concerns or self-confidence.
The brand-new requirements will come into force on 2 April - except for the constraints on totally free bets, which use right away.
Free bets
CAP stated the majority of complaints over gaming adverts connect to customers being required to make deposits before they can access their totally free bets or withdraw their profits.
It stated all totally free bet and bonus offer deals must now state the conditions plainly. Any money-back deals must also be made in money and not perks.
Gambling: Tougher new rules for 'wager now' adverts
14 February 2018
Gambling firms are to face harder brand-new advertising rules - including a restriction on telling clients to "bet now", the advertising watchdog has said.
The brand-new rules, which will restrict adverts throughout live events, objective to secure "vulnerable" bettors, the Committee of Advertising Practice stated.
CAP, which composes marketing guidelines, said the new standards will likewise target uncertain offers totally free bets.
It comes as betting company ElectraWorks was fined ₤ 350,000 for deceptive ads.
GVA, which owns ElectraWorks and brand names consisting of Foxy Bingo, stated the adverts have been withdrawn and all its deals have considering that abided by the guidelines.
Warning over bettors' 'VIP status'
Skin betting: 'Children as young as 11 introduced to betting'
Announcing the brand-new limitations, external, CAP said it will limit any adverts that motivate repeated play or irresponsibly recommend "risk totally free" deposits.
The updated guidelines, which will be used by the Advertising Standards Authority in its decisions on complaints, will also ban adverts that play on clients' monetary concerns or self-confidence.
The brand-new requirements will come into force on 2 April - except for the constraints on totally free bets, which use right away.
Free bets
CAP stated the majority of complaints over gaming adverts connect to customers being required to make deposits before they can access their totally free bets or withdraw their profits.
It stated all totally free bet and bonus offer deals must now state the conditions plainly. Any money-back deals must also be made in money and not perks.