William Hill Advert Linked Betting to Sexual Success
William Hill advert connected betting to sexual success
15 May 2019
An advert for a wagering company seen on the dating app Tinder has actually been prohibited for linking gambling to sexual success.
The advertisement for William Hill, which was sent as a message to users, read: "Stuck in the good friend zone? You won't be for a lot longer if you utilize this Cheltenham [horse racing] free bet offer."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) said it needs to not appear once again in its current type.
It stated that, according to advertising guidelines, gambling ads need to not connect betting to "seduction, sexual success or enhanced appearance".
"We considered that the text ... recommended that those who bet would be more likely to develop a relationship into a sexual relationship and for that reason linked gambling with sexual success," it said.
William Hill at first protected the March advert after a client grumbled.
The company stated clients who signed up would "participate in a relationship with William Hill", and the advert was expected to relate this to the nature of business they were advertising on - Tinder.
It said it was not its intention to connect betting to sexual success.
However, upon reflection it agreed the ad might have been misinterpreted and took it down voluntarily.
William Hill stated: "We take on board what the ASA have actually said about this specific advert and have actually eliminated it from blood circulation."
Tinder on the other hand said it had actually evaluated the ad before releasing it, finding it was not socially reckless, offending or targeting minors.
'Speechless'
Campaigners have actually been calling for tougher regulation of gambling advertising.
William Hill advert connected betting to sexual success
15 May 2019
An advert for a wagering company seen on the dating app Tinder has actually been prohibited for linking gambling to sexual success.
The advertisement for William Hill, which was sent as a message to users, read: "Stuck in the good friend zone? You won't be for a lot longer if you utilize this Cheltenham [horse racing] free bet offer."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) said it needs to not appear once again in its current type.
It stated that, according to advertising guidelines, gambling ads need to not connect betting to "seduction, sexual success or enhanced appearance".
"We considered that the text ... recommended that those who bet would be more likely to develop a relationship into a sexual relationship and for that reason linked gambling with sexual success," it said.
William Hill at first protected the March advert after a client grumbled.
The company stated clients who signed up would "participate in a relationship with William Hill", and the advert was expected to relate this to the nature of business they were advertising on - Tinder.
It said it was not its intention to connect betting to sexual success.
However, upon reflection it agreed the ad might have been misinterpreted and took it down voluntarily.
William Hill stated: "We take on board what the ASA have actually said about this specific advert and have actually eliminated it from blood circulation."
Tinder on the other hand said it had actually evaluated the ad before releasing it, finding it was not socially reckless, offending or targeting minors.
'Speechless'
Campaigners have actually been calling for tougher regulation of gambling advertising.