How Bet365's Denise Coates Hit her Own Jackpot

ByRebecca Marston
Business reporter, BBC News


Denise Coates, the billionaire employer of Bet365, added another ₤ 323m to her wealth today after the company her family founded acquired another year of big earnings.


She's been called the UK's most effective female, with a fortune that Forbes publication puts in the region of ₤ 9.3 bn.


Most noticeably, she has actually made that mostly herself.


Bet365 is Stoke-on-Trent's largest economic sector employer, with more than 4,600 personnel. It provides its countless worldwide customers sports wagering, poker, casino, games and bingo. The company had a ₤ 3bn turnover in the year to the end of March and an earnings before tax of ₤ 791m.


Ms Coates' bro John is joint chief executive and her father Peter is the firm's chairman, but Denise Coates owns half the company and there's no doubt the success is mostly hers.


LISTEN: Profile: Denise Coates


Bet365 boss sees pay increase to ₤ 265m


Serious bettors tend to have a "system", an allegedly sure-fire approach that will keep on bringing rewards. So what's her "system"?


Return to the 1990s and there aren't numerous who would have gambled on the little family-run chain of local betting stores growing to such a size.


A lot is down to her mathematical talent, which was remarkable from an early age. David Owen taught her at secondary school in the 1980s.


"She got whatever right, just asked pertinent concerns and was angelically acted. She was plainly off the scale. If we were talking Mensa, she 'd remain in the top 1%," he told the BBC.


'More women'


She attained a superior degree in econometrics and trained as an accounting professional within the household firm, building further on the knowledge of the little chain that she got while working part-time during high school.
yohaig promotion code
66biolinks by AltumCode
Compartilhar