Gambling: Tougher Brand-new Rules for 'Bet Now' Adverts
Gambling: Tougher brand-new guidelines for 'wager now' adverts
14 February 2018
Gambling firms are to deal with harder new advertising rules - including a restriction on telling customers to "wager now", the advertising watchdog has actually stated.
The new rules, which will restrict adverts during live occasions, aim to safeguard "susceptible" bettors, the Committee of Advertising Practice said.
CAP, which composes marketing rules, said the brand-new standards will also target unclear offers for totally free bets.
It comes as betting firm ElectraWorks was fined ₤ 350,000 for deceptive advertisements.
GVA, which owns ElectraWorks and brands including Foxy Bingo, stated the adverts have been withdrawn and all its deals have since abided by the guidelines.
Warning over bettors' 'VIP status'
Skin wagering: 'Children as young as 11 introduced to betting'
Announcing the new limitations, external, CAP said it will restrict any adverts that encourage repeated play or irresponsibly suggest "risk free" deposits.
The updated rules, which will be used by the Advertising Standards Authority in its decisions on complaints, will also ban adverts that use consumers' financial issues or self-esteem.
The new requirements will enter force on 2 April - except for the limitations on free bets, which apply instantly.
Free bets
CAP stated the bulk of grievances over gaming adverts relate to customers being required to make deposits before they can access their complimentary bets or withdraw their jackpots.
It said all totally free bet and perk deals need to now mention the terms and conditions plainly. Any money-back deals should also be made in cash and not benefits.
Gambling: Tougher brand-new guidelines for 'wager now' adverts
14 February 2018
Gambling firms are to deal with harder new advertising rules - including a restriction on telling customers to "wager now", the advertising watchdog has actually stated.
The new rules, which will restrict adverts during live occasions, aim to safeguard "susceptible" bettors, the Committee of Advertising Practice said.
CAP, which composes marketing rules, said the brand-new standards will also target unclear offers for totally free bets.
It comes as betting firm ElectraWorks was fined ₤ 350,000 for deceptive advertisements.
GVA, which owns ElectraWorks and brands including Foxy Bingo, stated the adverts have been withdrawn and all its deals have since abided by the guidelines.
Warning over bettors' 'VIP status'
Skin wagering: 'Children as young as 11 introduced to betting'
Announcing the new limitations, external, CAP said it will restrict any adverts that encourage repeated play or irresponsibly suggest "risk free" deposits.
The updated rules, which will be used by the Advertising Standards Authority in its decisions on complaints, will also ban adverts that use consumers' financial issues or self-esteem.
The new requirements will enter force on 2 April - except for the limitations on free bets, which apply instantly.
Free bets
CAP stated the bulk of grievances over gaming adverts relate to customers being required to make deposits before they can access their complimentary bets or withdraw their jackpots.
It said all totally free bet and perk deals need to now mention the terms and conditions plainly. Any money-back deals should also be made in cash and not benefits.