Fluffy Animals Gambling Advertisement Was Irresponsible, Says Watchdog
Fluffy animals gambling advertisement was irresponsible, states guard dog
28 October 2020
A gambling advert which included fluffy animals has actually been prohibited after being branded "irresponsible" by the Advertising Standards Authority (ASA).
The video advertisement for Gala Spins - part of the FTSE 100-listed betting giant GVC Holdings - included five toy animals.
The ASA ruled the ad "was likely to be of specific appeal to under-18s" and for that reason "the ad was irresponsible".
The owner of Gala Spins stated it had actually gotten rid of the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.
It prompted a problem to the advertising guard dog that the material of the advert was likely to appeal to kids.
The ASA concurred and said: "Gambling ads need to not be most likely to be of particular attract kids or young adults, specifically by reflecting or being connected with youth culture.
"We considered that the advertisement was most likely to be of particular attract under-18s and for that reason concluded that the ad was reckless and breached the [advertising] Code."
Gambling addicts 'at greater danger during lockdown'
Gala Spins stated it published the video including packed animals in error and that it was an out-of-date video.
It said its designated target market was ladies aged in between 18 and 65 interested in gambling.
Gala Spins was censured by the watchdog 2 years ago for linking gaming and ability in an advert.
One of its TV ads included a guy playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the talent.
Fluffy animals gambling advertisement was irresponsible, states guard dog
28 October 2020
A gambling advert which included fluffy animals has actually been prohibited after being branded "irresponsible" by the Advertising Standards Authority (ASA).
The video advertisement for Gala Spins - part of the FTSE 100-listed betting giant GVC Holdings - included five toy animals.
The ASA ruled the ad "was likely to be of specific appeal to under-18s" and for that reason "the ad was irresponsible".
The owner of Gala Spins stated it had actually gotten rid of the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.
It prompted a problem to the advertising guard dog that the material of the advert was likely to appeal to kids.
The ASA concurred and said: "Gambling ads need to not be most likely to be of particular attract kids or young adults, specifically by reflecting or being connected with youth culture.
"We considered that the advertisement was most likely to be of particular attract under-18s and for that reason concluded that the ad was reckless and breached the [advertising] Code."
Gambling addicts 'at greater danger during lockdown'
Gala Spins stated it published the video including packed animals in error and that it was an out-of-date video.
It said its designated target market was ladies aged in between 18 and 65 interested in gambling.
Gala Spins was censured by the watchdog 2 years ago for linking gaming and ability in an advert.
One of its TV ads included a guy playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the talent.