SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal
SPFL names Ladbrokes as sponsor in ₤ 4m offer
The Scottish Professional Football League (SPFL) has revealed that betting business Ladbrokes will be its main sponsor from next season.
The two-year deal, thought to be worth a little over ₤ 4m, includes rights across all 4 leagues and 42 clubs.
While it did not expose any figures, Ladbrokes stated the deal was the greatest of its kind in Scottish football.
The SPFL has lacked a sponsor because 2013 when the league was restructured.
The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired two years ago, electing not to renew the ₤ 2m-per-year deal.
Funds from that were split in between 12 clubs.
The new deal will result in the Scotland's leagues become referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship deal of this nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely considerable, I believe, economically.
"It's an offer across the entire of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.
"On all those levels, I believe it's great news for all clubs in Scotland."
The new offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will get an additional ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.
At the bottom end of the scale, the group finishing bottom of League Two will make their club an extra ₤ 3,600.
"As much of a financial distinction, there is a pride concern here," said Doncaster.
SPFL names Ladbrokes as sponsor in ₤ 4m offer
The Scottish Professional Football League (SPFL) has revealed that betting business Ladbrokes will be its main sponsor from next season.
The two-year deal, thought to be worth a little over ₤ 4m, includes rights across all 4 leagues and 42 clubs.
While it did not expose any figures, Ladbrokes stated the deal was the greatest of its kind in Scottish football.
The SPFL has lacked a sponsor because 2013 when the league was restructured.
The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired two years ago, electing not to renew the ₤ 2m-per-year deal.
Funds from that were split in between 12 clubs.
The new deal will result in the Scotland's leagues become referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship deal of this nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely considerable, I believe, economically.
"It's an offer across the entire of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.
"On all those levels, I believe it's great news for all clubs in Scotland."
The new offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will get an additional ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.
At the bottom end of the scale, the group finishing bottom of League Two will make their club an extra ₤ 3,600.
"As much of a financial distinction, there is a pride concern here," said Doncaster.