SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has announced that wagering company Ladbrokes will be its main sponsor from next season.
The two-year deal, believed to be worth a little over ₤ 4m, consists of rights across all 4 leagues and 42 clubs.
While it did not reveal any figures, Ladbrokes said the offer was the most significant of its kind in Scottish football.
The SPFL has actually been without a sponsor since 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired 2 years back, electing not to restore the ₤ 2m-per-year offer.
Funds from that were split in between 12 clubs.
The new offer will lead to the Scotland's leagues become referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship deal of this nature in Scotland in 125 years of the Scottish Football League.
"So it's hugely considerable, I think, financially.
"It's a deal throughout the entire of the SPFL - the first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the guidelines.
"On all those levels, I think it's great news for all clubs in Scotland."
The brand-new offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champions will get an extra ₤ 268,000 as a result, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the team ending up bottom of League Two will earn their club an additional ₤ 3,600.
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has announced that wagering company Ladbrokes will be its main sponsor from next season.
The two-year deal, believed to be worth a little over ₤ 4m, consists of rights across all 4 leagues and 42 clubs.
While it did not reveal any figures, Ladbrokes said the offer was the most significant of its kind in Scottish football.
The SPFL has actually been without a sponsor since 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired 2 years back, electing not to restore the ₤ 2m-per-year offer.
Funds from that were split in between 12 clubs.
The new offer will lead to the Scotland's leagues become referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship deal of this nature in Scotland in 125 years of the Scottish Football League.
"So it's hugely considerable, I think, financially.
"It's a deal throughout the entire of the SPFL - the first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the guidelines.
"On all those levels, I think it's great news for all clubs in Scotland."
The brand-new offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champions will get an extra ₤ 268,000 as a result, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the team ending up bottom of League Two will earn their club an additional ₤ 3,600.